top of page
Pink-Orange_30x24_edited.jpg

— Pink/Orange (7 Lanes), Testing, Jaq Chartier, 2018

Freelance Forecasting

Selected Work

loopy underline

Fashion forecasting is like reading the world's pulse, searching for the stories behind what we wear. It’s not about crystal balls or magic—it’s about intuition, curiosity, data, and a deep understanding of cultural shifts beyond your own perspective. It requires being open to the unexpected...and expecting it. It’s asking, What sparked this trend? Why now? and Where will it take us next?

​

As forecasters, we dive into society's undercurrents, connecting the dots between everything from art to technology to health and everyday life. In this way, fashion is a reaction to everything around us. We can’t predict your future, but we can paint a vivid picture of what’s to come. It’s storytelling at its most visionary, turning whispers of the zeitgeist into tomorrow’s reality.

Explore my work. . .
underline
arrowhead

THE ASK

arrowhead
arrowhead
triple loop

Weave stories about what we wear through research and analysis, exploring how fashion trends emerge, why they resonate, and what they reveal about our world.

EXPERIENCE

loopy underline

2

Internships

150+

Clients presented to

KEY SKILLS

arrowhead
arrowhead
trend arrow

TREND ANALYSIS

chat bubbles

COLLABORATION

triple loop

COPYWRITING

photoshop and illustrator icons

GOOGLE SUITE

folder search

RESEARCH

clock

RETAIL INSIGHTS

— Cindy Ngo, vulnerability is what makes us human, 2019

red string hands

Everything is connected

— Painted figurines, evemodel-us, Ebay

Internships + Freelance

fashion snoops door sign
photo of me in New York in 2019
photo of m in New York in 2019

In the summer of 2019, I was 17, freshly graduated from homeschooling, and my course was set for New York City to spend two weeks interning with Fashion Snoops. 

During those two weeks, I got to collaborate across the agency, from Womenswear and Menswear to Beauty and Active, working on real-time reports and projects for industry clients.

Step back in time...

underline

My relationship with Fashion Snoops began in 2017, when I traveled to their NYC office with the organization Girls for a Change (GFAC) on a fashion industry professional development and networking trip.

This was my first introduction to trend forecasting as a potential career path.

Girls for a Change at Fashion Snoops in 2018
linkedin snapshot

Interning with the Womenswear and Intimates + Swim teams in the summer of 2023 prompted a walk down memory lane, recalling my visits and relationship history with Fashion Snoops in 2017 and again in 2018.

photo of me at Fashion Snoops in 2018
photo of me at Fashion Snoops in 2018
linkedin snapshot

In September of 2023, I embarked on a 24-hour trip to NYC to photograph store windows from directional retailers, from MANGO to Bergdorf Goodman, capturing key displays for the holiday season.

— Bergdorf Goodman, 2023

bergdorf goodman window
unfashional window
unfashional window

— Unfashional, 2023

Present day...

underline

Through the power of relationship building, I received a dream opportunity in the summer of 2024—a freelancing role with the Womenswear team...

headshot

PROJECTS

Reports

Seasonal Forecasts

Trend narratives, inspirations from arts and culture, color stories, etc.

Retail Overviews

Women's, Young Contemporary, Denim

Trade Show Recaps

Key trend insights and season recaps from leading industry trade shows.

Trend Bites

Hot topics in retail, brand releases, notable collaborations, etc.

Shopping Guides

Boutiques and small retailers to watch in Miami, Florida.

Ad Campaign Summaries

Compilations of ad campaigns from directional brands, highlighting retail movements that confirm trend projections or signal emerging ones.

girl

— D REPUBBLICA, The Fashion Issue, Vol. II, Paolo Roversi & Robbie Spencer, 2024

SAMPLE

Example of forecasting work
Example photo
Callout
sprinkles
chat bubbles

COLLABORATION

Collaboration, both direct and indirect, is essential to trend capture. Working on a small team allows for closer-knit partnerships and opportunities for professional exploration.

chat bubbles

Forecasting is a practice of tracing patterns between past, present, and future, translating them into compelling stories that resonate with the spirit of now. 

TAKEAWAYS

loopy underline
ra rah megaphone

Real-time Trend Tracking

Editorial Copywriting

Trend Callouts from Directional Retail Brands

green sprinkle
yellow sprinkle
pink sprinkle
pink sprinkle
arrowhead
sprinkles

NEXT

arrowhead
bottom of page